• Leading plastic container manufacturer Amcor is continually looking for ways to reduce the amount of material used in beverage containers while keeping them strong and cost-effective to produce.


  • Simulation of containers throughout the design process using SIMULIA tools helps engineers identify strain areas and potential failure points, leading to lightweight, optimized designs.


  • Amcor customers enjoy lower production costs and less risk of product failure, while Planet Earth and its inhabitants enjoy less waste and a greener future for all.

The highest performance, quality, and speed to market in the industry

It’s something that many of us take for granted: you twist the lid off a plastic bottle, consume the iced tea or soft drink within, and never give a second thought to the container except when you drop it in the recycling bin. If the bottle is poorly designed, you might complain about its flimsiness, and how it collapses if squeezed too hard, but as long as the thing doesn’t spill all over your lap, who cares?

Hansong Huang does. As the director of advanced engineering at Amcor Rigid Plastics, he and his colleagues spend their days designing plastic containers that are both lightweight and strong, yet meet the additional customer requirements of being aesthetically pleasing and cost-effective to manufacture.

It’s not an easy job. With concerns on the rise globally over sustainability and the environment, never mind the need to meet the demands of an increasingly competitive marketplace, Huang faces tremendous pressure to design robust packaging that uses less raw material, and does so in as short a time at the lowest cost possible.

Without Abaqus Unified Finite Element Analysis (FEA) software from SIMULIA, the Dassault Systèmes brand for realistic simulation, meeting those goals would be extremely difficult, if not downright impossible. “We pride ourselves on having some of the highest performance, quality, and speed to market in the industry,” he says. “Starting with the product’s design all the way through to end of its lifecycle, Abaqus helps us achieve that.”

Simulation was a critical component in this development from literally paper sketches to millions of bottles. As a result, we were able to bring the concept to production in less than three years, compared with typical six to eight years previously. Our new concepts are maturing even faster.

Hansong Huang, Director of Advanced Engineering
Amcor Rigid Plastics
Amcor Abaqus FEA case study cover How can Abaqus dramatically improve consumer product packaging performance and manufacturing?

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DLC: Case Study: Amcor Direct

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